apk7up Privacy Policy

apk7up ("we", "us", "our", "the Company") operates the online casino and sports betting platform accessible at https://apk7up.org. apk7up is an internationally licensed online gaming operator providing cricket betting, live casino, slot games, and sportsbook markets to players in Pakistan.

For the purposes of this Privacy Policy, apk7up is the data controller responsible for the personal information you provide when registering an account, making a deposit, placing a wager, or contacting our support team. As data controller, apk7up determines the purposes and means of processing your personal data and is accountable for its lawful and secure handling.

If you have any questions about this Privacy Policy or about how apk7up handles your personal data, you can reach our dedicated data protection contact at [email protected]. Please include "Privacy Request" in the subject line of your email so your query is routed to the correct team without delay.

apk7up collects personal data from you through several channels: directly when you register or interact with the platform, automatically when you use the website, and in limited cases from third-party verification partners. The categories of personal data we collect are as follows:

Registration & Identity Data

• Full legal name as it appears on your Computerised National Identity Card (CNIC) or Pakistani passport.
• Date of birth (required for mandatory age verification — you must be 21 or older to use apk7up).
• Pakistani mobile number and email address.
• Residential address.
• Username and encrypted password.

Identity Verification (KYC) Data

• Scanned copy or photograph of your CNIC or valid Pakistani passport.
• Selfie or facial image submitted during the identity verification process, where required.
• Proof of payment method, such as a screenshot of your JazzCash or EasyPaisa account showing your registered mobile number.

Financial & Transaction Data

• Deposit and withdrawal transaction history, including amounts in PKR, timestamps, and payment method references.
• Payment method identifiers (e.g., the last four digits of an account number or a mobile wallet reference number). apk7up does not store full payment credentials such as PINs or bank login details.

Gameplay & Betting Data

• Records of all bets placed, games played, wagering activity, wins, and losses on the apk7up platform.
• Game session durations and frequency of play — used in part to support responsible gaming monitoring obligations.

Technical & Device Data

• IP address, device type, operating system, browser type and version.
• Geolocation data at the time of login (city/region level only — used for fraud prevention and compliance purposes).
• Cookie identifiers and similar tracking technologies as described in Section 5.

Communications Data

• Records of any live chat, email, or other communications between you and apk7up's support team, including the content of those communications and their timestamps.

apk7up uses the personal data it collects for clearly defined purposes. We do not use your data for purposes beyond those listed below without first obtaining your explicit consent or as otherwise required by law.

Where apk7up uses your personal data for direct marketing — for example, sending you information about PSL betting promotions, bonus offers, or new casino titles — we will only do so if you have given us your explicit consent to receive such communications. You may withdraw this consent at any time as described in Section 9.

apk7up processes your personal data only where a valid legal basis exists for doing so. The legal bases on which apk7up relies are:

• Contractual necessity: Processing your registration data, KYC documents, and transaction data is necessary for apk7up to perform its contractual obligations to you as a registered player. Without this processing, apk7up cannot open or maintain your account or process your payments.
• Legal obligation: apk7up is subject to international anti-money laundering (AML) obligations and licensing requirements that mandate the collection and retention of certain categories of personal data regardless of your preferences.
• Legitimate interests: apk7up processes technical and device data to protect the platform against fraud, unauthorised access, and abuse. This processing is necessary to maintain the security and integrity of the platform for all registered players.
• Consent: Where apk7up processes your data for marketing purposes or places non-essential cookies on your device, it does so only with your prior explicit consent, which you may withdraw at any time.

apk7up uses cookies and similar tracking technologies on its website to ensure the platform functions correctly, to maintain your session when you are logged in, and to understand how players interact with the platform so that we can improve it over time.

The categories of cookies used by apk7up are:

• Essential cookies: These are strictly necessary for the apk7up website to function. They enable features such as keeping you logged in during your session, remembering your language preference, and maintaining the security of your connection. Essential cookies cannot be disabled without preventing the website from working.
• Analytical cookies: These cookies collect aggregated, anonymised information about how players use the apk7up website — for example, which pages are visited most frequently, how long sessions last, and which features are used. This data is used to improve the platform. These cookies are only placed with your consent.
• Functional cookies: These cookies remember your preferences and personalisation choices — such as your preferred deposit method or game lobby view — to provide a more convenient experience on return visits. These cookies are only placed with your consent.

When you first visit the apk7up website, you will be presented with a cookie consent notice. You can accept all cookies, accept essential cookies only, or manage your preferences in detail. You can change your cookie preferences at any time through the cookie settings link in the website footer.

apk7up does not use third-party advertising cookies or cross-site tracking cookies that share your data with advertising networks.

apk7up does not sell your personal data. We share your data only in the limited circumstances described below, and only with parties who are contractually obligated to handle it securely and in accordance with applicable data protection standards.

• Payment processors: apk7up shares transaction data with payment service providers including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and Raast solely for the purpose of processing your deposits and withdrawals. These providers operate under their own privacy policies and regulatory obligations.
• Identity verification providers: apk7up may share your KYC documents with specialist identity verification service providers to carry out age and identity checks. These providers process your data on apk7up's behalf and are bound by strict data processing agreements.
• Regulatory and law enforcement authorities: apk7up is legally required to disclose certain data to applicable regulatory authorities, financial intelligence units, or law enforcement agencies where required by applicable anti-money laundering, counter-terrorism financing, or other applicable law. Such disclosures are made only to the extent strictly required by law.
• Technology and hosting providers: apk7up uses third-party cloud hosting and IT infrastructure providers to operate the platform. These providers process data on apk7up's behalf and are contractually prohibited from using it for any purpose other than providing services to apk7up.
• Game content providers: Where you play games provided by third-party software studios on the apk7up platform, those studios may receive limited gameplay data (such as game session identifiers and bet amounts) necessary to operate the game. They do not receive your personally identifiable registration or payment data.

As an internationally licensed online gaming operator, apk7up may process and store personal data on servers located outside Pakistan. Where such international transfers occur, apk7up ensures that appropriate safeguards are in place to protect your data to a standard at least equivalent to that which applies within Pakistan.

These safeguards include contractual data processing agreements with all third-party service providers that receive your data outside Pakistan, incorporating standard data protection clauses that mandate equivalent levels of security and data subject rights. apk7up does not transfer personal data to jurisdictions that are known to provide materially inadequate data protection standards.

apk7up retains your personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law. The key retention periods that apply to the main categories of personal data held by apk7up are as follows:

Upon expiry of the applicable retention period, apk7up will securely delete or anonymise your personal data. Where anonymisation is used, the resulting data cannot be linked back to you and may be retained for statistical and analytical purposes indefinitely.

As an apk7up player, you hold meaningful rights over the personal data we hold about you. apk7up is committed to facilitating the exercise of these rights in a timely and transparent manner. Your rights include:

• Right of access: You have the right to request a copy of all personal data that apk7up holds about you. We will provide this within 30 days of receiving a verified request.
• Right to rectification: If any personal data apk7up holds about you is inaccurate or incomplete, you have the right to request that it be corrected. You can update many of your details directly from within your account settings.
• Right to erasure ("right to be forgotten"): You may request that apk7up delete your personal data. This right applies in certain circumstances but is subject to exceptions where apk7up is required by law to retain your data — for example, financial transaction records required under AML obligations.
• Right to restriction of processing: In certain circumstances, you may request that apk7up temporarily suspend its processing of your personal data — for example, while a data accuracy dispute is being resolved.
• Right to data portability: You have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format, and to request that it be transferred directly to another service provider where technically feasible.
• Right to object: You have the right to object to apk7up's processing of your personal data for direct marketing purposes at any time, with immediate effect. You may also object to processing based on legitimate interests, though this right is subject to apk7up's overriding interests being assessed.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time by contacting support or adjusting your account preferences. Withdrawal does not affect the lawfulness of processing that occurred before withdrawal.

To exercise any of the above rights, please contact the apk7up data protection team at [email protected] with the subject line "Data Rights Request". We will acknowledge your request within 72 hours and respond substantively within 30 days. We may need to verify your identity before processing your request.

The apk7up platform is strictly for adults aged 21 and over. apk7up does not knowingly collect, process, or retain personal data from any individual under the age of 21. The age of 21 applies consistently across all apk7up services.

If apk7up becomes aware that personal data has been collected from a person under the age of 21, that account will be suspended immediately, all associated data will be deleted, and any funds on the account will be returned to the payment method used for deposit following satisfactory verification of the payment method.

apk7up implements a comprehensive suite of technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These measures include:

• 256-bit SSL/TLS encryption for all data in transit between your device and the apk7up platform.
• Encryption at rest for sensitive data categories including KYC documents and financial transaction records stored on apk7up's servers.
• Access controls: Personal data is accessible to apk7up employees on a strict need-to-know basis. Access is controlled through role-based permissions and audit logging.
• Two-factor authentication (2FA) is available and strongly recommended for all apk7up player accounts to protect against unauthorised login.
• Regular security testing: apk7up conducts periodic penetration testing and vulnerability assessments of its platform and data infrastructure.
• Incident response procedures: apk7up maintains documented data breach response procedures. In the event of a data breach that poses a risk to your rights and freedoms, apk7up will notify affected players without undue delay.

While apk7up takes all reasonable steps to protect your personal data, no online platform can guarantee absolute security. You are also responsible for maintaining the security of your own account by using a strong, unique password and enabling 2FA. Do not share your login credentials with anyone.

apk7up reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or the services we offer. When we make material changes to this Policy, we will notify registered players via email to their registered address and by displaying a prominent notice on the apk7up website prior to the changes taking effect.

The effective date of the current version of this Policy is displayed at the top of this page. We recommend that you review this Privacy Policy periodically to stay informed of how apk7up protects your personal data. The current version will always be accessible at https://apk7up.org/privacy-policy.

Your continued use of the apk7up platform after a revised Privacy Policy has been published and you have been notified of the changes constitutes your acceptance of the revised terms. If you do not accept the revised Policy, you must cease using the platform and contact support to close your account and request deletion of your data to the extent permitted by law.

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way apk7up handles your personal data, please contact the apk7up data protection team through any of the following channels:

• Email: [email protected] — please use the subject line "Privacy Request" or "Data Rights Request" as appropriate. We aim to respond within 4 hours during normal operations.
• Live Chat: Available 24/7 directly from within your apk7up account dashboard. Average response time under 2 minutes.
• Support Hours: 24 hours a day, 7 days a week — including all Pakistan public holidays such as Eid-ul-Fitr, Eid-ul-Adha, Pakistan Independence Day, and Quaid-e-Azam Day.

apk7up takes all privacy-related enquiries seriously. If you feel that your concern has not been adequately addressed by our support team, you have the right to escalate your complaint to the data protection authority or supervisory body applicable under the jurisdiction of apk7up's international gaming licence. Details of the applicable supervisory body are available from the apk7up support team upon request.